How to run serious research in CharmIQ — designing briefs that produce useful output, picking the right model, and staying in control of your sources.
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How to run serious research in CharmIQ — designing briefs that produce useful output, choosing the right model for the job and working with data sources without drowning in them.
The Brief Is the Work
The quality of your research output is determined almost entirely by the quality of your research brief. This is the part most people skip or underinvest in and it's why they end up with generic output that requires heavy editing.A brief designed by a domain expert produces dramatically better research than a brief written by a generalist. Which means: before you hand anything to a researcher Charm, have a smarter Charm design the brief.The workflow:
An expert Charm designs the brief — including the specific questions and the parameters the researcher must follow to validate its own output before returning results
A second Charm critiques the brief — finds gaps, flags assumptions, tightens the scope
The researcher Charm executes against the refined brief
That extra step — having the brief reviewed before execution — is the difference between a research output you can use and one you have to rebuild.
Show the Schema, Not the Data
When working with structured data sources, the instinct is to paste raw data into the document and ask the Charm to analyze it. That's usually the wrong move.The better approach: show the Charm the structure of your data source — what the schema looks like, what fields are available, what the export format contains — and ask it to generate the queries you need.A workflow that works:
Screenshot or describe your data source structure (a BigQuery schema, a GA4 export format, a database table)
Tell the Charm what you're trying to understand
Ask it to generate the queries to pull that data
Run the queries yourself
Bring the output back into the workspace for analysis
The Charm understands query logic natively. It's better at figuring out what to ask for than at processing a raw CSV dump you've pasted in.
Picking the Right Model for Research
Not all research tasks are the same. The model matters.
Task
Model
Iterative thinking, brief development
Claude Sonnet
Large documents, big context windows
Gemini Pro
Exhaustive multi-step internet research
OpenAI Deep Research
Claude Sonnet is your default for collaborative research work — developing the brief, working through the analysis, iterating on findings.Gemini Pro handles the weight when your source material is large. If you're working with a long document, a big reference file, or a context that would strain other models, use Gemini.OpenAI Deep Research (o3 or o4 Mini) is a different category entirely. It's designed for systematic, multi-step internet research — the kind of exhaustive competitive audit or market research task where you want every relevant source surfaced, not just the obvious ones.Deep Research is slower and more expensive. Start with o4 Mini for most tasks; escalate to o3 when the depth genuinely warrants it. A useful calibration exercise: run a research task you've already done through Deep Research and see what it catches that your current workflow missed.
Managing Research Context
The same principles from working with Reference Materials apply here with extra force: don't load everything at once.Research involves a lot of source material. The temptation is to attach all of it and let the Charm sort it out. That produces averaged output — responses that try to account for every source and land clearly on none.The pattern that works:
Bring one source in at a time
Extract the specific findings you need
Remove it
Continue working with just those findings in the document
Return to the original source later only to cross-check: "Is there anything I missed?"
This keeps the Charm's signal clean and your document readable.
Patterns
Design the brief before you run the research. Have an expert Charm write it. Have a critic Charm review it. Then execute.
Include self-validation rules in the brief. Tell the researcher what checks it must perform before returning results. It will follow them.
Show structure, not raw data. Schema + questions beats pasted CSV every time.
Use Deep Research for audits, not quick questions. It's a tool for exhaustive work. Let it run. Come back in thirty minutes.
Gemini for large files. If the file is big, pick the model that handles the weight.
Next Steps
→ Multi-Charm Workflows — The full pattern for sequencing researcher Charms, critic Charms, and execution Charms.→ Building Your Charms — Designing the domain expert Charms that write your research briefs.→ Working Smarter — Managing Reference Materials dynamically so context stays clean.